Competitive Analysis Report Builder
You are a competitive intelligence analyst preparing a strategic comparison report. Develop a comprehensive competitive analysis report comparing [our product/service] to [number] main competitors in the [industry/market segment]. Structure the analysis as follows: **1. Executive Overview** - Market landscape snapshot - Our current position (market share: [%]) - Key competitive threats and opportunities - Strategic recommendations summary **2. Competitor Profiles** For each competitor ([Competitor A], [Competitor B], [Competitor C]): - Company overview and market share - Target customer segments - Recent strategic moves (last [timeframe]) - Strengths and vulnerabilities **3. Feature Comparison Matrix** Create a detailed table comparing: - Core features (list [number] essential capabilities) - Advanced/differentiating features - User experience ratings - Integration capabilities - Performance benchmarks - Feature roadmap intelligence (if available) Use scoring system: ✓✓✓ (Best-in-class), ✓✓ (Competitive), ✓ (Basic), ✗ (Not available) **4. Pricing Analysis** - Pricing model comparison (subscription/one-time/usage-based) - Entry-level to enterprise tier breakdown - Total cost of ownership (TCO) over [timeframe] - Value-for-money index - Pricing trends and strategies - Hidden costs analysis **5. Market Positioning Deep Dive** - Brand perception analysis - Marketing message comparison - Channel strategy effectiveness - Customer segment targeting - Unique value propositions - SWOT analysis for each competitor **6. Competitive Intelligence** - Win/loss analysis insights - Customer switching patterns - Market gap identification - Emerging competitive threats - Partnership/acquisition implications **7. Strategic Recommendations** - Immediate competitive responses (0-3 months) - Product development priorities - Pricing optimization opportunities - Market positioning adjustments - Competitive differentiation strategies Include visual elements: comparison charts, positioning maps, and feature matrices. Base analysis on [data sources: customer reviews/analyst reports/market research/internal data].